How do you create a business based on how you want to live? By learning a real estate niche that’s flexible and lucrative for your lifestyle. Monick Halm’s guest in this episode is Christina Walls, a Mother, Land Investor, and Coach at Land Profit Generator. Christina shares her journey of how she got into real estate and why she’s into land investing. Land investing creates good cash flow that improves your quality of life. Take the time to learn the process for you to become more efficient. Create systems and outsource. The most critical step? Commit to learning. If you want to learn more about how you can create a business based on how you want to live, this episode is for you. Tune in!
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Create A Business Based On How You Want To Live With Christina Walls
On this show, I interview badass, incredible real estate investing women, women who are crushing it in the real estate investing space. I am super excited to have with us, Christina Walls, a mother, land investor and coach at The Land Profit Generator. She has the drive to create the best life for herself and her family. You’re going to be thrilled to read her story.
Her journey of becoming a land investor and how much success she’s had in a few short years is inspiring. Also, it’s inspiring as to how she’s working and helping others do the same. She strives to help others reach their potential and overcome internal obstacles such as mind frame and self-doubt that can hinder one’s growth. She, like me, has the heart to help women. She focuses mainly on women. I’m very excited to have her here. Welcome, Christina.
Thanks for having me.
Thanks for being here. Tell us how did you get started in real estate investing.
I had always wanted to get into real estate investing and I had another business, it was a service industry. I was pretty much a single mom and my son was at a private school, play a bunch of sports. I did not have a lot of time. I also felt like maybe I don’t have the education, the money and I don’t know what I’m doing. When my son turns sixteen, I’m like, “You’re going to be driving and freeing up some of my time.” I got him on that real quick and then I started going to my local REIA, the Real Estate Investors Association, listening, hearing and seeing what was going to work for me. I sat in a class one day on land investing. A man named Jack Bosch was giving a presentation on becoming a land investor.
There was a couple sitting in front of me and they had done their first deal. They made $26,000, something like that. I looked at them, listened to his presentation and it resonated with me. I was like, “I could do this.” He was offering a program so I purchased into that. In 30 days, I did my first deal, made $8,000 and I thought, “This works.” It’s a matter of repeating and learning. That’s what I did. I was crazy like, “I can do it. I can do it again.” Literally, that’s what I did. That’s how I got into real estate.
Before we started you told me that you were pleasantly surprised by a deal that you’re doing now. Do you want to tell us about that?
Yes. I got this nice piece of land under contract in Central Florida. Normally, I don’t do any surveys and reports, I just buy and sell land. Part of my goal for the end of 2021 is to add value to some of these properties. Some of the things I’m going to do is going to be doing a little development, maybe some clearing, put mobile homes on it, getting surveys, clearing easements, stuff like that. I got this property under contract for $30,000.
As it sits, at a discount, I would sell it for $120,000 but I got a guy to go out and do an environmental study on where the wetlands are because I live in Central Florida and I buy and sell in Central Florida along with other places in the US. We have wetlands but I knew that if I knew where the wetlands were and I knew where the dry land was on this lot, it would be a smoking deal. I got the report and it’s good. There’s plenty of high and dry land. Now my $120,000 market value goes up to $200,000.
That you have for $30,000.Create a business based on how you want to live, not the other way around. Click To Tweet
I’ve already gotten at the title company. The sellers, I’ve already gone out and met them, which is very uncommon for me. I never physically go to properties but this one’s local and I was excited about it. I knew this was a hot area and I knew instinctively that I could get this thing sold quickly. We’ll be closing and I have potentially already two end-buyers that are interested in and I sent them the reports. I like adding value.
I want to step back to talk a bit more about land because a lot of people think about land investing and they go, “Why would I do what I do matter? There’s no money inland.” Tell us about why land. What was it about the land that resonated with you and how do you make it make sense?
I had another business. It was a service industry, locally based and it ran me ragged. I was like, “I never want to have a business again that doesn’t support the lifestyle that I want.” I travel a lot. I enjoy traveling, having free time and working, too. My goal was to create a business based on how I wanted to live, not the other way around. I didn’t want to be running.
Whenever I realized that you could do land anywhere in the United States and all you needed was the internet and some assistance, some help in it. That resonated with me so much because I don’t want to work. My goal was to create a business based on how I wanted to live. I do work, don’t get me wrong but I also have flexibility in my days and time. A few things about land that a lot of people don’t realize is that the competition is a lot lower in the land than it is in homes especially now.
The market is high now for houses. The competition with wholesalers and flippers, even apartments, is huge. With land, the competition is not anywhere near that level. The few things that appealed to me also about land, one is you can flip and you make anywhere between $5,000 up to $100,000. Probably an average deal is around $20,000. Also, you create notes. I buy land and then I sell them on seller financing. I create terms, which creates cashflow. I love the cashflow. It improves your quality of life. When you close deals and they’re cash deals, it’s a bonus.
That is what resonated with me. I wasn’t sure about how much do you make on deals, how many deals are you going to do. It took a little bit of time for me to learn the system and how to do land investing. Once you get it down and learned the process, you then begin to become more efficient and say, “I need to outsource certain things in order to grow.” You begin to create systems and work on your business. That’s pretty much what I do. I still oversee offers and I have a great assistant. She’s wonderful. Between pretty much the two of us, we’re able to run the business and close out between 3 and 6 deals a month.
You talked about, you can’t run it alone, it requires some assistance. You do some outsourcing. What do you need to get done to get the lifestyle you want?
At first, I was doing everything myself. I come from a manual family where everybody does everything. I had to transition into that mind frame, first and foremost, that I don’t have to do everything and that doing everything hinders me. The first thing I started looking at was, “What is taking up my time that somebody else could do?” Part of that would be property research, marketing, pulling pictures, due diligence. Those are time-consuming things that if you have a well-trained assistant that can do as well as you can. Also, going into it with the mind frame that you’re going to have a good assistant.
A lot of times, people say, “It’s hard to get good work.” It’s not hard to get good work. There’s plenty of good help out there but you do have to train people how to do things the way that you want them done. At this point, I have a local stay home mom, who’s my assistant. I use VAs for specific tasks but I like utilizing women and oftentimes, there are some stay home moms that are incredible in their ambition and then their drive. They want to raise their kids, also. When I found my local assistant, I was completely pleased. She has proven to be a great asset to my business, no doubt.
I want to ask you my favorite question because I find that we learn so much more when things don’t go well when they do. What would you say was your biggest mistake? What did you learn from it?It's a game-changer when you have a network of people who are doing well. Click To Tweet
Inland, probably some of the biggest mistakes I make, it’s not so much in doing deals but it’s in moving forward and pushing myself to expand and grow. It’s the shifts in my mental outlooks on things, fear sometimes. When I first hired an assistant, I was scared because I was like, “That’s another person I’m going to have to be financially responsible for.” I don’t know if it would be a mistake. You cannot be the greatest investor and still do pretty good inland. I hate to say that but once you learn the system, it’s not super hard. I haven’t made big mistakes.
I’ve never lost money ever. I did a deal one time where I only made $1,500 but I still made money. I made mistakes on contracts, where I put the wrong person as the seller, the wrong person as the buyer, little things like that. I am honest with the people that I’m working with and I’ll be like, “My bad, I’ll go fix it.” Not so many mistakes but it’s being patient in the process of growing and pushing yourself in order to attain your goal, whatever it is. If you want to grow your business, you have to bring in help, which means you’re going to have to outlay that cash. It’s a little scary sometimes. Some months I’ll be buying a lot of land in one month but you got to spend that money.
There’s a shift in your relationship with money. If you come from a background where money wasn’t talked about a lot, conservative with money, fear around money, lacking in money, all of those issues affect how you function in business. Having a good support system, having other entrepreneurs and other land investors like I have inside of The Land Profit Generator, I had a coach also, all of these things have contributed to me coming outside of mind frames of lack, fear, moving forward.
It’s a game-changer when you have a network of people who are doing well and all of a sudden, you’re in that group, too. I don’t know if I would call them mistakes or learning lessons along the path of entrepreneurship, which gets you to your goal. Without that, you’re going to stay in the same place. I don’t know about you but I don’t like staying in the same place.
There are so many great things that you brought up there. One is the importance of being able to get past your fear and having that growth mindset and then having people and support around you to help you with that. That’s something that in our Wealthy Goddess Program, we focus so much on because I believe that success, as Tony Robbins says, “It’s 20% strategy but it’s 80% psychology.” That’s what goes between your ears, gets you to grow and be successful. It’s that overcoming the fear of hiring, making that offer or even making a mistake if it happens. You can either let that free freeze up and stop you or you move forward. It’s so important to have that support, mentorship and coaching so you can be successful.
It’s also good to be around people that are doing better than you. A little bit of competition doesn’t hurt and the conversations. In my circle of friends, they’re all investors and entrepreneurs. When we’re talking, we talk business but the biggest conversation is, “What’s hindering me from going to the next level. Where is it?” We do talk deals and we get all excited whenever we’re about to close on the $80,000 deal or whatever. Everybody loves that and that’s good but it’s good to have people celebrate with you on that and be able to say, “I need to do this but I can feel this resistance inside of me.” Sometimes voicing it and somebody else to say, “I understand. You’re seeing it the wrong way.” It’s a game-changer.
On the flip side, what are you most proud of?
I’ve felt so grateful for how, at one point in my life, everything was a struggle. My goal was to create a business based on how I wanted to live and I’ve done that. I’m still doing that and it’s evolving. It all started for me with real estate, which was me pursuing that, which I wanted me making the decision to get in the driver’s seat and take control of my life rather than getting pushed around by life. I had no idea that this was going to be a positive side effect of real estate in terms of confidence. Have you ever read The Alchemist book?
It’s one of my favorites.
It’s one of my favorites, too. When we begin to move towards our destiny, the world opens up and it’s like, “I’ve been waiting for you. Come on.” I have been, in my heart, feeling that so much. I look around and it’s like I’ve stepped into a flow of business that I didn’t use to have before. I’m enjoying my life but I’m also working but I’m not struggling anymore to make deals happen.Get in the driver's seat and take control of your life rather than getting pushed around by life. Click To Tweet
They’re flowing in, they’re flowing out. Honestly, when I think about it, I’m overwhelmed. It started with me moving forward in something I wanted to do. No hindrance from anybody. No, “You can’t do this. You can’t do that.” No fear. If anything, it would be that and the incredible, wonderful people I have around me. I’m so grateful for that.
To what do you attribute your success?
To the support that I have had, to be perfectly honest. This is how’s the story goes when the student is ready, the teacher arrives. I was ready. Jack Bosch appeared with Land Profit Generator and it ignited what was already in me and it perpetuated. It kept going. Once I got tapped into the other people inside of the group, the other investors and then I became a coach and that began to create a whole different level of experiences and connections because now I’m in a group of other land coaches. They’re so inspiring to me. It’s leveling up and they’re doing some crazy stuff. Some of them are developing land. I’m like, “I should develop the land.” It changes the direction in which you go. It’s a new level of mind frame and confidence. I love it.
What advice do you have for women starting out in this field?
If you are starting out in real estate investing, the first thing you have to do is commit. You have to commit to learning and your own success. You have to sit in the driver’s seat and make your choices. Sometimes as women, we have some issues we have to deal with. We have kids a lot of times and sometimes we got to take them to school, pick them up, go to their games, help them with homework, make sure they’re eating, dressing, all those things.
All of those can take away from our time but being patient in the process and keeping your eye on the goal. Not on the obstacles but on the goal because there are a lot of little obstacles that can distract you. As long as your eye is on the goal, you will continue to learn and grow. The right people will show up. Be all in. I have found, in my life, when I’m half-heartedly into something, I’m not going to be very successful at it. I get like that with certain things. I get half-heartedly into something but when I’m all in, that’s when you find your success.
What do you wish you’d known at the beginning that you now know?
I wish I had known at a younger age would have been about investing. I would have been so much further ahead but I don’t get upset about that because everybody has their own little journey. In the beginning, I wished I had known how to use Excel spreadsheets and how to mail merge. I wish I knew little things like that. In my other business, I didn’t need to do it. When I was in college, I was in Creative Writing. We were using no Excel spreadsheets, little technical things.
There were all these technical things. I was like, “I can’t mail merge. How do I do the formula in this Excel spreadsheet.” Those were the things that I could negotiate out of a deal. For me, would have been the technical things. If I’d have somebody sitting next to me showing me how to do little technical things, they probably would’ve helped some frustration.
That’s why it’s good to have support around you and people that get out the little and the big things. Before we get into our famed end of show Trinity, which is a brag of gratitude and a desire, what is the best way for people to contact you, reach out to you and find out more about what you do?
Probably the easiest way would be Facebook, Christina Walls. If somebody is interested in learning how to do land, there’s a link that you should have. That will lead you to a free webinar that will give you an overview of the land business. Also, you can find me on Instagram. It’s @Christina_13Walls. Facebook is the easiest way. Those would be the easiest ways to contact me.
Now it’s time for our end of show Trinity, which is a brag, gratitude and a desire. What is one thing you’re celebrating now? What is your brag?
It has to be that I’ve created the life that I wanted and that I can travel. If I want to go somewhere, I can just go buy a plane ticket. I don’t have to save up and reorganize my schedule. I can go wherever I want, whenever I want. I can do it and be happy and have fun.
That is the life we all go for. That’s why we’re here.
Everybody wants that. It might not be traveling but that’s my thing. I like to travel.
That’s freedom. That’s what we’re all about. What’s one thing you’re grateful for?
I am grateful for my friends and the community of investors that I’m in. I feel genuinely loved, cared for and supported. I never had a career before where I had that. I feel incredibly blessed. My heart is full of gratitude toward this incredible group of people that are in my life that I love and they love me. That’s a good thing.
Last but not least, what’s one thing you desire?
It may be twofold. I desire that more women are able to achieve what they want in life and that in some more minute way if I could inspire them, I would be totally cool with that. I like to see people attain what’s in their heart, their God-given desire or talent. Not only does it help the person but it helps encourage people around them to know what’s possible. At this point in time, that’s my greatest desire.
Shall your desire be much better than you can imagine? Thanks for this super inspiring interview, Christina. If you want to connect with Christina, the best way is to go on Facebook, search for Christina Walls. Connect with me. Go to REIGoddesses.com and there you will find links to our training, our mentorship and coaching programs. Subscribe to the show and join us next time for another interview. Bye.
- The Land Profit Generator
- The Alchemist
- @Christina_13Walls – Instagram
- Christina Walls – Facebook
- free webinar
About Christina Walls
Christina is a Mother, Land Investor, and Coach at Land Profit Generator. She has the drive to create the best life for her and her family and nothing shows that drive more than hearing Christina’s story. Her journey of becoming a land investor and how much success she has had in just a few short years is inspiring, now she is here to help others do the same. She strives to help others reach their potential and overcome internal obstacles such as mind-frame and self-doubt that can hinder one’s growth, focusing mainly but not exclusively on women.